Archive for the ‘Copywriting’ Category

Fifty (50!) Tools which can help you in Writing

Sunday, March 5th, 2006

At first sight of this list of links, I felt overwhelm. Complete overwhelm. So I clicked randomly on tool #45 - foreshadowing. Easy to read/comprehend, yet at the same time is exact. Just amazing, I have to read more - and I'm sure you do too if you're ...

Zany Ideas That Increase Writing Productivity And Quality

Sunday, November 13th, 2005

Welcome to the zany ideas of a productive writer. My students keep reminding me of my unusual tools and how helpful they have been for them. I also thank my students for their concept testing and refinement. Now, I feel much more confidant about sending them out into the world. For the ...

Are you totally missing out the Heater Syndrome in your copywriting?

Wednesday, October 5th, 2005

Ever walked into a cold room on a chilly night? You know what I mean. On a really cold night, step into a freezing room and turn the heating on full. The heater chugs. It kazooozas. But the room is still brrrrr. And then suddenly, about fifteen-twenty minutes later, thou art ...

The Act of Writing - Daniel Chandler

Monday, March 14th, 2005

Although this book is out of print, it is still available online (In .doc format!) here. I've found it to be a good resource regarding the act of writing (as you can tell by the title). It is a bit technical, but if you can bear with it, ...