Is Your Business The Next ‘Sliced Bread’?

by Erin Banister

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Did you know that when sliced bread was invented, it wasn’t a widely-accepted invention? In fact, it was almost a complete failure, as the inventor focused entirely on the inventing process instead of spreading the word… it wasn’t until Wonder came along and started marketing it that sliced bread became a household staple.

As Seth Godin talks about in the video below, marketing just doesn’t work the same as it used to - you must speak directly to your target market - the people who care about your products and services the most - loudly and clearly so your products and services can take off and have impact. Otherwise, you’re just stuck with a patent for sliced bread, without any shelf space.

Watch this video from Seth Godin’s TED talk. I took away a lot from it, you will too:

What did you think? Let me know if your comments below.

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