My problem with most e-commerce sites

by Erin Banister

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They fail us miserably. I was looking today for some airsoft guns (paintball guns), and came across Zephyr Paintball, which has some pretty decent deals.

My problem, why it fails miserably, is in conversion and consumption. Zephyr tells me nothing of what I would want an airsoft gun for - or why I should choose zephyr. They’ve assumed that by my being there, that I already know what those types of guns are, that I’m good at paintball, and that I’m going to buy no matter what.

I would sure love to know how to keep my equipment in good working order, what I should be aware of when shooting my paintball gun, and more techniques I’m obviously not aware of.

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